The Information Officer (Communications Specialist) is responsible for driving the Agency’s digital presence, crafting compelling narratives, and executing strategic communication plans. This role involves managing social media channels, producing high-quality content, and collaborating across divisions to elevate public awareness and engagement for FDCP programs and initiatives.
Core Responsibilities & Functions
- Social Media & Community Management
- Account Moderation: Oversee the Agency’s official social media accounts, ensuring timely content delivery and consistent brand messaging.
- Audience Engagement: Interact with the online community by promptly responding to public and private inquiries.
- Interactive Campaigns: Design and execute interactive digital campaigns to boost user participation and community growth.
- Live Coverage: Execute live-tweeting and real-time streaming for key FDCP events, screenings, and ceremonies.
- Content Creation & Strategy
- Communications Planning: Develop and implement comprehensive marketing and communication strategies to enhance brand visibility.
- Copywriting: Draft, edit, and polish engaging copy and official press releases for various agency programs and projects.
- Creative Collaboration: Work hand-in-hand with the Graphic Designer and Video Producer to guide multimedia assets from concept to final output.
- Trend Adaptation: Keep a pulse on evolving social media trends to propose innovative digital approaches.
- Analytics, Reporting & Cross-Functional Support
- Data-Driven Insights: Monitor digital performance using analytics tools, utilizing audience data and feedback to optimize future strategies.
- Reporting: Assist in generating performance reports that track growth metrics and provide actionable insights for management.
- Cross-Division Collaboration: Partner with internal divisions to amplify the promotion of diverse FDCP activities.
- Onsite Support: Provide backup photography coverage during live onsite events as needed.
- General Duties: Execute other related tasks assigned by the immediate supervisor or management.