Makati, Philippines – On December 16, 2024, the Film Development Council of the Philippines (FDCP), led by Chairman Jose Javier Reyes, in collaboration with De La Salle University (DLSU), presented the findings of their latest research on Filipino cinema audiences during a Stakeholders' Meeting at Makati Diamond Residences. The study explored the evolving habits, preferences, and challenges shaping the local film industry, providing key insights for its revitalization.

The collaborative research surveyed 800 respondents and conducted focus group discussions with 22 participants. Key findings revealed:

• The Rise of Streaming: Streaming services have become the primary platform for 67% of respondents, while only 21% still frequent cinemas.
• Barriers to Cinema Attendance: High ticket prices, limited availability of local films, and repetitive themes were cited as major deterrents.
• Opportunities for Revitalization: Respondents emphasized the importance of compelling narratives, cultural relevance, and improved production quality in attracting audiences back to theaters.
• Support for Local Films: Recommendations included increased marketing efforts, financial support for filmmakers, and more accessible ticket prices.

During the presentation, Chairman Jose Javier Reyes highlighted the significance of the findings: “This research offers a comprehensive view of the current landscape of Filipino moviegoing habits. It serves as a crucial guide for the industry as we strive to rebuild and strengthen our connection with audiences.”

The event also featured actionable strategies to address these challenges and engaged stakeholders in developing forward-looking solutions for the Philippine film industry.

Event Highlights:

• Comprehensive analysis of survey and FGD findings
• Insights for industry leaders and policymakers
• Dialogue with members of the media, including representatives from Philippine Star, The Manila Times, and Philippine Daily Inquirer

Event Details:

• When: December 16, 2024
• Where: Makati Diamond Residences

For media inquiries, please contact:

Miss Jeka Del Rosario
Project Development Officer for Special Projects
[email protected]