1. Social Media Campaign Strategy & Execution

• Campaign Planning: Conceptualize, schedule, and execute multi-channel social media campaigns aligned with program goals, milestones, and events.
• Copywriting: Draft engaging, accurate, and tone-appropriate copy, captions, and call-to-actions (CTAs) for all social platforms.
• Creative Direction: Develop structured creative briefs, storyboards, and asset requests for graphics and video editing. 
• Cross-Functional Alignment: Coordinate with creatives and media production teams to ensure timely delivery and proper formatting of campaign assets.

2. Trend Analysis & Program Boosting 

• Trend & Audio Research: Continuously monitor platform features, viral trends, trending audio, and industry shifts across Facebook, Instagram, X/Twitter,  TikTok and YouTube.
• Creative Ideation: Translate trending topics into actionable creative concepts and quickly brief the visual team to ensure brand content remains timely and relevant.
• Competitor & Market Analysis: Benchmark competitor campaigns and market trends to discover new growth opportunities for the program.

3. Community Engagement & Management 

• Channel Moderation: Actively monitor social media channels, responding to inquiries, comments, and direct messages in a professional manner.
• Audience Nurturing: Engage with followers, key stakeholders, and community members to foster brand loyalty and drive program participation.
• Issue Escalation: Monitor brand sentiment and flag critical public feedback or customer service issues to senior management.

4. Performance Tracking & Analytics 

• KPI Monitoring: Track metrics including engagement rate, reach, follower growth, link clicks, and campaign conversions.
• Reporting: Prepare periodic performance reports summarizing campaign outcomes, audience insights, and top-performing content formats.
• Strategy Optimization: Use analytics to optimize posting times, platform focus, and messaging strategies for future campaigns.  

Key Performance Indicators (KPIs)

• Growth rate of total social media followers across all managed platforms.   
• Average engagement rate per post (likes, shares, comments, saves).   
• Campaign conversion rate and traffic generated from social channels to program landing pages.   
• Frequency of successfully integrated trending topics into content production.

1. Education: Bachelor’s Degree relevant to the job (e.g., Marketing, Communications, Business Administration, Mass Communication, or related field). 
2. Experience: At least 1 year of professional experience in social media management, digital marketing, or campaign execution. 
3. Skills: Excellent copywriting skills, strong trend awareness, campaign briefing, project management, and working knowledge of social media analytics tools (Meta Business Suite, TikTok Analytics, Google Analytics).