Marketing Magic: Crafting Successful Film Marketing Campaigns by Understanding Audience Design and Engagement

DAY 1 | AUGUST 8, 2023 | 2:50 PM - 4:00 PM

Talk Description:

Marketing a film is a challenging job. It can be both tricky and beneficial. It has a world of its own with its complexities and high regard for collaboration between the film and its audiences. This talk will delve into audience design and audience engagement, the very core of film marketing, through relevant case studies.