` Film Development Council of the Philippines (FDCP) `

An Empowered and Educated Film Community Envisioned by New FDCP Chair Ms. Liza Diño

 

The Film Development Council of the Philippines (FDCP) welcomed its new Chairperson, Ms. Liza Diño, last August 12, 2016 at the Cinematheque Centre Manila. During short turnover ceremonies, Diño addressed the FDCP office and staff before being interviewed by the press.

 

Upon appointment by President Rodrigo Duterte, she took over the position from former FDCP Chairman Briccio Santos, who had held it since 2010. Diño carried out her official oath-taking at the Malacañang Palace on August 15.

 

Diño’s goals during her three-year term include: recognition of the film sector as an industry with protectionist policies, empowering the regional film communities, addressing film marketing and distribution problems, educating and developing film audiences, and enticing more foreign film productions to the Philippines.

Recognition of the film industry with protectionist policies

 

“The film industry should have proper recognition by the Department of Labor and Employment,” Diño insists. “Given the resurgence of Philippine cinema in the past years, it is important that there be an establishment of labor standards for film industry workers, with regards to work conditions, compensation, benefits, and labor relations.” The Philippine film industry is currently producing more than 200 films a year, and the number of personnel in the industry is constantly growing. “Let us get away from the dated association of filmmakers as just entertainers,” Diño says.

 

Empowering regional film communities

 

“Let’s give life to the stories of the regions,” Diño says. “Inclusivity is key in empowering the regional film communities.” Through the already established Cinematheques in Baguio, Davao, IloIlo, and Zamboanga, the FDCP will hold more workshops and seminars year-round for the continued development and productiveness of the regional filmmakers. Simultaneously, more films specifically from these regions will be shown at their respective cinematheques. These same films will then also be given due highlight at the Cinematheque Centre Manila in order for filmgoers in Manila to equally get a taste of the regional offerings. The same development will then proceed to other regions nationwide.

 

Marketing and distribution problems

 

“Creating a self-sustaining environment” is key to Diño’s term. In order to further develop the appreciation and longevity of Filipino films in the country, there is a call for more discourse between the film community and the viewing public. “Proper marketing is key in developing a dedicated and educated audience,” Diño says.

 

There will be a call to action in aggregating opportunities for films to receive proper marketing runs and theatrical runs in the cinemas. The FDCP is planning for marketing workshops that would provide more interaction between the mainstream and independent filmmakers in order to have exchange on marketing techniques. In line with this, there will also be discussions with theater owners on impactability and securing the longevity of local films’ screening runs.

 

Film education and audience development

 

Diño also gives focus towards proper film education, as this would be a catalyst in developing the public awareness towards local filmmaking. Film appreciation is vital towards the development of an overall psyche in the mass audience that would allow for Filipino films to be more diverse yet still inclusive.

 

“At the end of the day, we have to bear in mind that Filipino films are first and foremost for Filipinos. I believe that we shouldn't lose sight of this equally important goal when making films. Let's always keep the Filipino audience in mind—their sensibilities, their language, their needs. The great Ishmael Bernal and Lino Brocka were amazing proponents of these. They made landmark films that garnered great recognition abroad but were still watched here and well received by Filipinos. We need to find that balance!”

 

Film towards a Creative industry — shoot in the Philippines!

 

“All the related government agencies must work together in establishing an enticing tax rebate program to attract foreign productions to see the Philippines as a viable shooting location,” Diño says. An increased number of foreign productions in the Philippines will lead to more job opportunities while at the same time develop constant film tourism. The Philippines has all the means to establish a more focused “shoot in the Philippines” campaign that would be on par with neighboring countries such as Malaysia and Thailand, who already have such set-ups in place.

 

The FDCP looks to streamline inter-agency communication with the Bureau of Immigration, Bureau of Customs, Department of National Defense, Department of Tourism, and LGUs in order to properly align efforts towards establishing the Philippines as a “one-stop shop” for foreign film productions.

 

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The FDCP has set up an official hotline email straight to the chairperson for inquiries and suggestions from the local film industry. It is encouraged that filmmakers, cineastes, viewers, and the like send their opinions or inquiries on film-related matters to [email protected].


For more news and updates regarding FDCP events and programs, please visit our website at www.fdcp.ph and our social media accounts on Facebook, Instagram, and Twitter.

Film Development Council of the Philippines